Bing

Microsoft Bing is Microsoft’s search and AI answer engine, for web, image, video, shopping results and a GPT-4-powered Copilot chat.

How Microsoft makes money from Bing

• Search & news advertising: pay-per-click and shopping ads sold through Microsoft Advertising (Bing Ads).
• Shopping & affiliate tools: product listings and cashback offers earn merchant fees and higher-margin retail ad spend.
• Developer & enterprise APIs: paid Bing Search, Autosuggest, and Entity APIs on Azure Cognitive Services bill per 1 000 transactions; large customers license data for their own apps.
• Location data licensing: Bing Maps/now Azure Maps provides paid geospatial tiles and routing to fleet, logistics, and SaaS vendors.

Integration with OpenAI

Bing’s Copilot chat layer runs customized GPT-4 models supplied via the Azure OpenAI Service. Microsoft steers traffic and ad demand to Bing by embedding the Copilot experience in Windows, Edge, and Microsoft 365, monetising both clicks and AI upsells