Fitbit

Fitbit is a wearable fitness technology company owned by Google, making it subject to the same boycott due to Google's $1.2 billion military contracts with Israel through Project Nimbus and the 2025 UN Human Rights Council report identifying Google as enabling apartheid and genocide.

Google acquired Fitbit in January 2021 for $2.1 billion. Fitbit devices collect health data, including heart rate, sleep patterns, menstrual cycles, and activity levels, from over 29 million users worldwide.