King

King is a mobile game development company known for creating Candy Crush Saga franchise. King operates as a subsidiary of Activision Blizzard, which was acquired by Microsoft in 2022. The company owns Candy Crush, Bubble Witch Saga, Farm Heroes Saga, and Pet Rescue.

As a subsidiary of Activision Blizzard, which is owned by Microsoft, King's games contribute to Microsoft Gaming's revenue streams. This makes King's products subject to BDS boycott campaigns targeting Microsoft due to the parent company's military contracts and technological support provided to Israeli operations.

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