Authentic Brands Group

Authentic Brands Group is an American brand management company owned primarily by BlackRock and is a target for boycotts due to its deals with the IFA and investments in sports teams that promote Israel.

Authentic Brands Group operates as a brand licensing company that extracts profits from over 50 consumer brands without directly manufacturing products.

Israel Football Association Sponsorship

ABG directly enables violations of international law through its subsidiary Reebok's two-year sponsorship deal with the Israel Football Association signed in February 2025. The IFA includes six football clubs based in illegal Israeli settlements on occupied Palestinian land, making ABG complicit in supporting activities considered war crimes under international law. This sponsorship came to replace previous IFA sponsors like Puma, Adidas, and Erreà, who claim they withdrew following international pressure campaigns. The Business & Human Rights Resource Centre requested a response from Authentic Brands Group regarding the sponsorship but received no reply.

This kind of sponsorship provides legitimacy to settlement activities that are considered war crimes under international law, making Authentic Brand Group and it's brands and subsidiaries complicit in violations of Palestinian rights and territorial sovereignty.

Broader Israeli Sports and Business Operations

Authentic Brands Group and its subsidiaries, including Reebok and Nautica, also sponsored other Israeli sports activities, including its 2024 Olympic team after the genocide have begun by the apartheid state of Israel.

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Reebok, Authentic Brands Group subsidiary, also sponsors multiple Israeli Basketball teams.

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Nautica, another subsidiary of Authentic Brands Group, is the official sponsor of the Israeli Basketball Premier League.

Natucia, official sponsor of the Israeli Basketball Super League


BlackRock Military Investment Connections

Authentic Brands Group's largest shareholder is BlackRock, which invested $875 million in 2019. BlackRock maintains billions of investments in military contractors including, $7.5 billion in Lockheed Martin, $15 billion in Raytheon, and $5.6 billion in Northrop Grumman.

These weapons manufacturers produce systems used in conflicts affecting Palestinian civilians, including F-16 and F-35 fighter jets used to bomb Gaza. BlackRock also holds over hundreds of million in surveillance technology companies.

BlackRock, ABG's biggest shareholder, profits directly from war industries. Meaning profits from AGB benefits those who invest in war.


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