Frye

Frye is an American footwear and leather goods brand operates under Authentic Brands Group, which acquired a 51% majority stake in the brand from Global Brands Group in 2017. Through its parent company ownership structure, Frye becomes complicit in supporting Israeli sports infrastructure that includes teams and organizations operating in illegal settlements on occupied Palestinian land.

Authentic Brands Group Israel Football Association Sponsorship

ABG directly enables violations of international law through its subsidiary Reebok's two-year sponsorship deal with the Israel Football Association signed in February 2025. The IFA includes six football clubs based in illegal Israeli settlements on occupied Palestinian land, making ABG complicit in supporting activities considered war crimes under international law. This sponsorship came to replace previous IFA sponsors like Puma, Adidas, and Erreà, who claim they withdrew following international pressure campaigns. The Business & Human Rights Resource Centre requested a response from Authentic Brands Group regarding the sponsorship but received no reply.

This kind of sponsorship provides legitimacy to settlement activities that are considered war crimes under international law, making Authentic Brand Group and it's brands and subsidiaries complicit in violations of Palestinian rights and territorial sovereignty.

BlackRock Military Investment Connections

Authentic Brands Group's largest shareholder is BlackRock, which invested $875 million in 2019. BlackRock maintains billions of investments in military contractors including, $7.5 billion in Lockheed Martin, $15 billion in Raytheon, and $5.6 billion in Northrop Grumman.

These weapons manufacturers produce systems used in conflicts affecting Palestinian civilians, including F-16 and F-35 fighter jets used to bomb Gaza. BlackRock also holds over hundreds of million in surveillance technology companies.

BlackRock, ABG's biggest shareholder, profits directly from war industries. Meaning profits from AGB benefits those who invest in war.


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